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Should Your Marketing Strategy Change With the Seasons?
March 11, 2020
By: karen yee
Spring is almost here... can you feel it in the air?!
To start things off, I have an important question for you...
When was the last time you 'spring cleaned' your marketing strategy?
The truth is that if your marketing strategy is a year old, it's probably outdated.
Things change so quickly, especially when it comes to digital marketing. Best practices, algorithms, rules, trends... they're in constant state of flux. It can be overwhelming, but it's important to try to keep up!
Spring is a transformative season and it's the perfect time to take stock of your business and start implementing the changes you want to make. Where do you see yourself at the end of this year, and how do you plan on getting there? Use the renewed spring energy to your advantage!
It's also the perfect time to consider how your ideal customer's habits change throughout the year. As spring and summer approach, people tend to become more concerned than ever with their health and wellness. The winter blues are wearing off and the restlessness is setting in. They may be feeling eager to get active, eat healthier, prepare for milestones and events, and be more energized. Most importantly, they are more motivated to take action and make these goals a reality.
So as you begin to consider the changes you would like to make in your strategy, ask yourself...
How can I cater to the unique needs of my audience at this stimulating time of year? And how can I help them overcome their struggles and achieve their goals in a way that no one else can?
I'd love to hear what you think of this idea. If you have any thoughts or questions.